Not many families can honestly say that they have what it takes to run a successful business together, let alone do it for over 65 years. 

Now in their third generation, Crockers Paint & Wallpaper - led by brother and sister duo Shaun Crocker and Tracey Morrison - are entering an exciting new phase as they launch their comprehensive paint store, wallpaper showroom, and Educational workshop space online to Aussie’s across the country, in conjunction with running their megastore in Sydney’s Sutherland Shire. 

But while the future looks bright, their journey has not been for the faint hearted. Perhaps to understand the significance of the company’s impressive achievements, we must take a step back to where it all began.

From humble beginnings in Sydney’s west, our story starts in the 1950s with a man called Alf Hayes. With big ambitions, Alf was a true blue Aussie bloke passionate about one thing – paint. 

It sounds simple, but when you want something bad enough, you make it happen. Starting with a single workshop, Alf developed a premium paint named Krysler, which quickly took NSW by storm, and resulted in him opening over 30 paint stores across the state. During these years, Alf also had three daughters, so it’s fair to say he had his hands well and truly full.